Minimal. Modern. Motion.

Dan and Dave and its sister company Art of Play are the largest providers of luxurious playing cards and related accessories. With an innovative, though esoteric, invention being offered to their niche but rapidly flourishing market, the film needed to introduce the product, communicate the key features and demonstrate its use cases.

Establish. Explain. Entertain.

We crafted a concept that was essentially a product trailer and explainer video tutorial all presented through the medium of motion design as a stylised minimal magazine, fusing elements of live action footage and 2D motion graphics.

Each page layout was designed with the same approach as if it were for a full print magazine, including double page spreads for ‘advertisements’, which were also products offered by Dan and Dave.

The result was a video that captured the sophistication of the brand, highlighting the features and benefits of the product in a stylish piece that audiences want to watch.