Introduce Yourself Properly

MOO.COM

From a three word campaign into three ad spots.

The Challenge

The objective was to introduce the brand to an audience unfamiliar with MOO establishing the brand tone, and to retarget recent site visitors.

The challenge? All done with in-house resources in 10 days from concept to live ad.

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The Concept

30seconds allowed for a short story and some creative liberty.

Taking inspiration from the 3 word slogan ‘introduce yourself properly’, the idea goes the opposite route. What would it look like to make a bad impression encapsulated in a stylised world.

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The ads needed to work in a natively sound-off environment, so the concept had to be simple. The approach behind each video was broken down into three key frames; the set up, the pay-off, and the resolution, ending with the product in hand and a call to action.

Although the campaign was largely an awareness piece, there was an opportunity at the end to highlight some features the brand offers.

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The Result

The result was three charming set pieces bringing to life the campaign slogan in an amusing spot that would sit across MOO’s social channels. 50% watch through rate winning a silver Telly award for direction and motion design.