What is it?
Crap Ideas in Pyjamas is a personal newsletter from Ka-Lok Ho about creativity — with life lessons disguised as insights about content, video, and marketing.
What you’ll get:
Exercises to develop your creative thinking
Cool things I’ve discovered and learnt in the week
Tips and tools I use in my business
Plenty of puns and a few tpyos
My hope is you’ll see the birth and evolution of some crap ideas become great ideas — and I’m not talking about my own, but yours too.
Buy my stuff — jk.
Most people start a newsletter to sell you something. I’m not doing that. Why? I have nothing to sell you. I wish I did. I should probably wait till I do. But I don’t.
When I do, you’ll be first to help shape whatever the offering will become, as it’ll be designed for you.
Whose Crap Idea is this?
Hi there. I’m Ka-Lok Ho, creative director, strategist, consultant type mostly fuelled by bubble tea. I’m on a mission to rid the world of crappy advertising, and create more delightful things.
What’s with the name Crap Ideas in Pyjamas?
It came from a conversation with a friend asking about my creative process. ‘Process’ sounds a little grand — it’s usually me sitting on the sofa in pyjamas dreaming about ‘what if…’
Creativity should be playful, curious, and sometimes a bit of a blunder. The name captures that, don’chathink?